The new Dakota Blue collection hits stores this week and we re loving the laid back Americana vibe. The mix of tomboy washed denims, ditsy florals and girly tulle skirts is perfect for an effortless laid back look. Mix it all up with some battered leath... » MORE

The lovely Daisy and boyfriend Will Cameron strike a pose as the new faces of Esprit for Spring/Summer 2010. Looking every inch the youthful, cool starlet, Daisy could sell us a paper bag, but luckily these denim basics will come in far more useful. Den... » MORE

Homemade-look, Holly Hobbie style patchwork has got the fashion pack in a frenzy this season. The look is just like traditional patchwork – pieces of fabric sewn together to make a larger design. Repeat patterns in multiple colours, denim on denim and Cat... » MORE

The staple 60 s dress classic is having a 2010 revival as the celeb s frock of choice. We re talking high-necked, sleeveless swingy dresses that are cut away to expose the shoulders. Necklines can be thick and reach just under your chin, or thin and perch... » MORE

Hard not to hate a woman who can make a check shirt and leggings look this cool, so cool in fact that we re having a lumberjack shirt rethink. Cute, comfy and wrinkle free- she s more than just a pretty face. Topshop £28... » MORE